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When did the journey begin?

Our story began a few years ago with our founder, Gordon. Balancing a full-time job, studying, and competing in athletics, Gordon relied on a nutritious smoothie formula to kickstart his day and recharge throughout. This complete meal, packed with essential nutrients, allowed him to maintain peak performance and stay healthy.

Gordon's passion for sports & nutrition is evident, from competing in men's physique bodybuilding shows to reaching national levels in decathlon athletics. His commitment to health and fitness inspired him to share his smoothie recipe with friends and family, who loved it just as much.

That's when the light-bulb moment struck: "Why not make this available for everyone?" Driven by this idea, Gordon, along with an extensive team of food scientists and nutritionists, began developing what would become vybey. Together, they created a great-tasting, ready-to-drink meal designed for the global market.

After the successful launch of vybey's drinks range in 2019, we introduced vybey Powder in 2021. Since then, vybey has evolved into a braincare nutrition brand, launching our much sought-after Braincare Smart Greens and Braincare Smart Focus products.

At vybey, we recognize the critical role brain health plays in overall well-being. We're proud to lead the charge in braincare nutrition, helping people optimize their health and live better lives.

Today, vybey is available across Australia, New Zealand, the UK, and Europe.

Join us in our mission to enhance brain health and unlock your full potential.

One Online Order = One Meal Donation

Mary's Meals provides a meal in a place of education in some of the world's poorest communities.

At vybey, we've pledged to provide one meal to Mary's Meals for every online order. Giving back to the less fortunate is a key aspect of our mission.

Find out more on our social purpose page.

Social purpose

The Facts

At vybey we recognise that life is fast-paced and it can be easy to skip breakfast or opt for a quick, unhealthy meal that has limited nutritional benefit. This however, is having a negative impact on society.

A recent National Health Survey by the Australian Bureau of Statistics revealed that:

• 67% of adults in Australia are overweight or obese.

• 24.9% of children aged between 5 and 17 years old are overweight or obese. 

The New Zealand Health Survey found that: 

• 66.8% of the population over the age of 15 years old are overweight or obese.

• The percentage of those under 15 years old being overweight or obese is 31.9%.

Change is needed to tackle this societal problem, with long term changes in eating habits being a large part of the solution. This is where vybey can play a part.

Why vybey

Short for time? – Fewer trips to the store, no cooking necessary, no complicated recipes and no food preparation or clean-up required.

Struggling with nutrition? – vybey improves your diet through complete nutrition, weight loss by eating less unhealthy meals & snacking, reduces meat consumption and has less sugar than competitors.

Spending too much? – Great value for complete nutrition and you can subscribe to weekly orders to save even more.

Want to help those less fortunate? – for every online order, vybey pledge to purchase one nutritious meal via the charity, Mary's Meals. 

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